Glen Grunwald's Board Blog

Archive of the blog of the former President and CEO of the Toronto Board of Trade.

Thursday, September 07, 2006

Litterbug On The Ropes?

Some people think that litter is not such a big deal. I disagree.

Whether you’re a tourist, a resident, a business owner or someone thinking about investing in Toronto, clean streets are one of those subtle things that help prove our city is a great place to live, work or invest.

There's lots of evidence that reducing litter helps an area to be more prosperous and even have lower crime rates.

So, results of the City’s latest litter audit, finding our streets are getting cleaner, is great news for all Torontonians.

It’s also a real tribute to the City staff who pick up 14 tonnes of street waste – 2,800 garbage bags full! – every day. Mayor Miller is right to credit both the City’s increased efforts and the better behaviour of Torontonians for the 40% drop in litter since 2002. I like to think our award-winning “Can The Litter” campaign has had something to do with it as well.

However, it is still costing Toronto taxpayers some 20 million dollars a year to have other people clean up our mess. That nasty species, the Toronto litterbug, may be becoming endangered, but it’s not yet extinct.


Anonymous Anonymous said...

While I laud the effort, I think there is much more to be acheived psychologically in Toronto. There was a great article in the National Post yesterday (sept 7 - Kelvin Browne) talking about New York's achievement in the area of making the city clean and beautiful. Their (NY's) war was won in the minds of the residents and the city is almost void of the signage that we seem to believe will do the work for us. Perhaps we need to review the campaign.

10:11 a.m.  
Blogger steamerjimandfreds365in365 said...

here here and stop the commuter newspapers. I can't get over how the free newspapers are the ones that get left on the subway

11:31 a.m.  
Blogger Glen Grunwald said...

The new recycling bins in the subway and GO stations are helping somewhat, but I think anymous is right - it comes down to changing the way people think. That's what the Can The Litter campaign is trying to do by making littering socially unacceptable. Until we get to the point where people wouldn't even THINK about dropping something on the ground, we're going to have a multi-million dollar litter problem.

10:01 a.m.  

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